We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals.
Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our VP of Marketing will report directly to the CEO and will oversee internal Marketing teams. To be successful in this role, you should be highly professional. You should also play a significant role shaping the company’s strategic planning.
Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success.
Develop and implement a cohesive marketing plan to increase brand awareness
Set current and long-term goals for internal teams
Design and review the Marketing department’s budget
Build relationships with media and stakeholders through creative PR strategies
Monitor all marketing campaigns and improve them when necessary
Prioritize marketing projects and allocate resources accordingly
Prepare regular reports and presentations on marketing metrics for the CEO
Conduct market analysis to identify challenges and opportunities for growth
Provide guidance and ideas to organize effective marketing events
Forecast hiring needs for the Marketing department
Participate in the quarterly and annual planning of the company’s objectives
Track competitors’ activities
Proven work experience as a VP of Marketing, Marketing Director or other senior role
Demonstrable experience designing and implementing successful marketing campaigns
Solid knowledge of SEO, web analytics and Google Adwords
Experience with CRM software and digital marketing tools and techniques
Strong leadership skills
Excellent communications skills
Strong analytical and project management skills
Strategic mindset, with ability to make difficult decisions
BSc degree in Marketing, Communications or relevant field